THE FUNDAMENTALS OF PLAYER ACQUISITION AND CONVERSION IN REGULATED ONLINE GAMBLING MARKETS

Slot online operators frequently find themselves wondering how to improve player conversion. That is doubly true when operators have been faced with regulations. This blog article takes a glance at a few of the ways online casinos may boost participant conversion in an internet casino.

AFFILIATE MARKETING

Gambling advertising is significantly controlled in several niches, largely with the goal of preventing advertisements from being shown to kids. Promotion through affiliates guarantees the appropriate audience is well targeted – i.e., players that are over age 18. Some online casinos and sportsbooks create a point of deceiving their affiliates of the significance of staying in compliance. Successful use of internet affiliate advertising can raise your internet casino’s conversion speed.

AGE/ID VERIFICATION

Many authorities are introducing more strict age and ID verification steps. In the United Kingdom, as an instance, players’ ages and identities will now have to be verified before they can open the account. This can lengthen and complicate the onboarding process.

However, advanced ID verification techniques that use of AI and biometric data can avoid the problem. Using those technologies to keep the onboarding process short, smooth, and effective can also increase the player conversion rate for your online casino.

UX / UI

Website design goes a long way towards player conversion. CTA’s like “Join Now” buttons and other content and bonuses you want to promote should be as visible as possible, and forms should be easy and simple. Forms should also display their length and how far along the player is in the process of filling them out.

Make sure to make the user journey as easy as possible for your players. The fewer clicks it takes players to complete an action, the lower the bounce rate will be. For example, to keep signup simple, you can offer a one-click signup process using Facebook or email accounts.

GAMING CONTENT

Don’t just offer your players slots from popular providers. You should offer a variety of games, like live casino games, to keep your platform interesting. However, it’s important to make sure your game content is compliant with the regulations of the jurisdiction in question, as player trust is nearly impossible to win back once it’s been lost.

PAYMENT

Some players reside in jurisdictions that prohibit banks from conducting transactions related to gambling. For these players, it’s important to accept a variety of payment methods, including different e-wallets and cryptocurrencies. Alternative methods of payment can be the make-or-break difference when it comes to conversion rates for online casinos in heavily regulated markets.

Don’t hesitate to pay the players their winnings. If you don’t pay out in a timely manner, you could lose credibility and traffic. New players will stay away if they see negative reviews about your brand, and dissatisfied customers will abandon you for your competition.

LOYALTY PROGRAMS, BONUSES, AND TOURNAMENTS

One popular way to increase players’ loyalty is using VIP and loyalty applications that inspire users to maintain playing your platform. VIP and loyal apps help player retention by making players feel appreciated, and tournaments offer excitement and fun.

REAL-TIME MARKETING

Providing personalized supplies has a far greater prospect of converting players compared to a blanket provide. Customer Relationship Management (CRM) systems enable you to tailor promotional supplies to website visitors in real time, raising the opportunity of participant conversion by providing players something which appeals to them separately.